Consumer Goods
Maximize Your Consumer Goods Sales with Datadot
Datadot is designed to help consumer goods teams have comprehensive analytics and insights at their fingertips. With our cutting-edge technology, you can track sales performance and availability for all sales points on a single screen, including marketplaces, bricks and clicks, and q-commerce platforms.
Your business can win the game with Datadot's ability to analyze competitor pricing strategies and availability in these areas, as well as perform in-depth product analysis, trend analysis, and determine the right product assortment.
Search & Placement
Winning the digital shelf with a profound understanding of the digital dynamics and winning strategy of the market
The Search & Placement feature is a vital tool for consumer goods businesses that provides clarity and insight into the highly competitive digital market. It provides businesses with the opportunity to identify emerging and competitor brands and analyze sponsored/organic product investments. This allows businesses to stay agile and dynamic to changing market trends and shopper preferences. It also enables businesses to identify and leverage winning metrics that matter, creating a definitive impact on their digital shelf prominence.
Ratings & Reviews
Leveraging shopper insights for operational excellence and increased sales
The Rating & Review feature offers a valuable tool to track and analyze reviews of shoppers to help businesses leverage insights for better product and delivery operations. It enables you to evaluate product reviews including SKU and seller details, so you can pinpoint areas for improvement and capitalize on strengths. Furthermore, it can help convert negative review trends into positive ones, by providing unique insights for product and operations teams so that they can take immediate action with real-time data.
Buy Box
Maximizing revenue and digital shelf visibility with the right buy box strategy
The competition on the digital shelf can be fierce for consumer goods sellers with multiple vendors offering the same product. As the buy box owner receives 85% of the revenue, developing the right strategy is critical to maximizing sales. The buy box feature empowers sellers to analyze and adjust their pricing strategy based on the changing prices and other seller activities in the buy box. It provides sellers with actionable insights to improve their product listings and user experience to help secure the buy box, increase visibility, and drive more sales.
Hero Product
Analyzing the mathematics of your product’s selling dynamics
The Hero Product feature allows businesses to analyze the mathematics of their product analytics, such as identifying peak traffic and sales periods to target the right audience at the right time and strategize marketing campaigns with more precision. Moreover, it allows you to determine where your product ranks in the market and the product category to be able to make informed decisions about its inventory, pricing, and branding strategies. You can also analyze the media investment before and after its release and see the most effective strategies for increasing sales.
Availability, Price & Promotion
Making business decisions that lead to growth and profitability
With real-time analysis of both your own and competitor products on a single page, you can make data-driven decisions to improve your pricing strategies, optimize product availability, and run effective promotional campaigns. Our advanced algorithms track product prices and index performance, offering businesses valuable insights into their pricing strategy and market trends. Furthermore, stock management becomes effortless with Datadot, as businesses can easily identify which sales points have products participating in flash deals.
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