Trendyol, Türkiye'nin önde gelen e-ticaret platformlarından biri olarak, satıcı ve alışverişçiler arasında köprü görevi görür. Bu dinamik ortamda, müşteri sorularının yönetimi, satış performansı ve mağaza puanı üzerinde büyük bir etkiye sahiptir. Etkili müşteri soruları yönetimi, satışları artırmanın ve rekabette öne çıkmanın anahtarıdır. İşte Trendyol'da müşteri sorularını yönetirken dikkat etmeniz gerekenler: <h2>Ürün Soruları: Detaylara Dikkat</h2>Trendyol'da müşteri soruları, ürün ve sipariş soruları olmak üzere iki ana kategoride incelenebilir. Ürün sorularına verilen yanıtlar, müşterinin satın alma kararında önemli bir rol oynar.&nbsp; <h2>Hızlı Yanıt Veren Kazanır</h2>12 Saatlik Yanıt Süresi: Trendyol, ürün sorularına 12 saat içinde yanıt verilmesini bekler. Bu süre zarfında yanıtlanmayan sorular, mağaza puanınızı olumsuz etkileyebilir.İlk 30 Dakika Avantajı :İlk yarım saat içinde yanıt veren mağazaların, diğerlerine kıyasla 8 kat daha fazla satış yaptığı gözlemlenmiştir. <h2>Hazır Cevap Şablonları</h2>Sıkça Sorulan Sorular: Ürün özellikleri, menşei, son kullanma tarihi gibi sıkça sorulan sorular için hazır cevap şablonları oluşturun. Bu, yanıt verme sürenizi önemli ölçüde kısaltır. <h2>Sipariş Soruları: Müşteri Deneyimini Zenginleştirin</h2>Siparişle ilgili sorular, genellikle kargo durumu, fatura bilgisi ve sipariş iptali gibi konuları içerir. Bu sorulara verilen yanıtlar, müşteri memnuniyetini doğrudan etkiler. <h2>Fatura ve Sipariş İptali</h2>Fatura Talepleri: Müşteriler, fatura taleplerini sipariş soruları üzerinden iletebilir. Satıcılar, bu taleplere hızlıca yanıt vererek müşteri memnuniyetini artırabilir.Sipariş İptali: Müşteriler, sipariş iptali taleplerini de bu bölüm üzerinden gerçekleştirebilir. İptal işlemleri, ürün henüz kargoya verilmemişse kolaylıkla yapılabilir. <h2>Eksik Ürün Talebi ve Mobil Uygulama</h2>Eksik Ürünler: Teslim alınan ürünlerde eksiklik varsa, müşteriler sipariş soruları aracılığıyla hızlı destek alabilir.Mobil Yanıtlama: Trendyol mobil uygulaması üzerinden gelen soruları yöneterek, her yerden hızlı yanıt imkanı sunar. <h2>Soru Cevaplarken Dikkat Edilmesi Gerekenler</h2>Müşteri sorularına yanıt verirken uyulması gereken bazı temel kurallar vardır: Marka Diline Uygun Dil: Cevaplarınızda marka kimliğinize uygun bir dil kullanın ve alışverişçiyi rahatsız edebilecek ifadelere yer vermeyin.Reklam Yapmayın: Yanıtlarınızda reklam veya promosyon içerikli ifadelerden kaçının.Gizlilik ve Güvenlik: Müşteri bilgilerini koruyun ve Trendyol dışında bir platforma yönlendirme yapmayın. Trendyol'da müşteri sorularını etkili bir şekilde yönetmek, mağaza puanınızı ve satışlarınızı olumlu yönde etkileyebilir. Ürün ve sipariş sorularına hızlı, açık ve etkili yanıtlar vermek, müşteri memnuniyetini artırırken, markanızın güvenilirliğini de pekiştirir. Bu rehber, Trendyol mağazanızı yönetirken müşteri sorularına yaklaşımınızı optimize etmenize yardımcı olacak temel bilgileri sunar.

Trendyol Müşteri Soruları Yönetimi: Satış ve Mağaza Puanınızı Nasıl Etkiler?

Trendyol, Türkiye'nin en büyük online alışveriş platformlarından biri olarak, KOBİ'ler ve girişimciler için önemli bir gelir kaynağı ve marka bilinirliği fırsatı sunar. Bu rehberde, Trendyol'da mağaza açma sürecinden, satış stratejilerine kadar gerekli tüm bilgileri sunuyoruz.<h2 style="text-align: start">Trendyol'da Neden Mağaza Açmalısınız? 🎯</h2><h3 style="text-align: start">Geniş Müşteri Ağına Erişim</h3>35 milyondan fazla aktif kullanıcıya sahip olan Trendyol, ürünlerinizi geniş bir kitleye sunma fırsatı sunar. Bu, özellikle yeni başlayan markalar için büyük bir avantajdır.<h3 style="text-align: start">Kullanıcı Dostu Platform</h3>Trendyol, mağaza açma ve ürün listeleme süreçlerini basit ve anlaşılır kılar. Böylece, işletmeler ürünlerini hızla piyasaya sürebilir.<h3 style="text-align: start">Marka Görünürlüğü</h3>Trendyol, mağazanızı ve ürünlerinizi tanıtmanın yanı sıra, müşteri kitlenizi genişletme konusunda da size yardımcı olur.<h2 style="text-align: start">Trendyol Mağaza Açma Süreci 🛒</h2><h3 style="text-align: start">Başvuru Süreci</h3>Trendyol mağaza açmak için online başvuru formunu doldurmanız gerekmektedir. Gerekli belgeler arasında ıslak imzalı satış sözleşmesi, imza sirküleri, faaliyet belgesi ve Ticaret Sicil Gazetesi kaydı bulunmaktadır.<h3 style="text-align: start">Satıcı Bilgilerinin Girilmesi</h3>Başvuru sırasında şirket türü, vergi kimlik numarası, iletişim bilgileri gibi detayları sağlamanız istenecektir.<h3 style="text-align: start">Onay Süreci ve Mağaza Aktivasyonu</h3>Başvurunuz onaylandıktan sonra, Trendyol satıcı panelinize erişim sağlayabilir ve mağazanızı aktif hale getirebilirsiniz.<h2 style="text-align: start">Satış Stratejileri 📈</h2><h3 style="text-align: start">Ürün Yükleme ve Listeleme</h3>Ürünlerinizi yüklerken, detaylı açıklamalar, kaliteli görseller ve rekabetçi fiyatlandırma kullanın. Bu, ürünlerinizin dikkat çekmesini ve satışlarınızın artmasını sağlar.<h3 style="text-align: start">Müşteri Hizmetleri</h3>Müşteri sorularına hızlı ve etkili bir şekilde yanıt vermek, müşteri memnuniyetini artırır ve olumlu yorumlar almanıza yardımcı olur.<h3 style="text-align: start">Pazarlama ve Promosyonlar</h3>Trendyol içi reklamlar, sosyal medya kampanyaları ve influencer işbirlikleri, ürünlerinizin daha fazla kişiye ulaşmasını sağlar.<h2 style="text-align: start">Trendyol'da Satış Artırma Taktikleri 🚀</h2><h3 style="text-align: start">Ürün İsim &amp; Açıklamalarında SEO Optimizasyonu</h3>Ürün açıklamalarınızı, arama motorlarında daha iyi sıralanacak şekilde optimize edin. Anahtar kelime araştırması yaparak, potansiyel müşterilerin aramalarına uygun içerikler hazırlayın.<h3 style="text-align: start">Sosyal Medya Entegrasyonu</h3>Ürünlerinizi ve mağazanızı sosyal medyada tanıtarak, marka bilinirliğinizi artırın ve yeni müşteriler kazanın. Sosyal medyanın mağazanıza yeni alışverişçi getirme gücünden yararlanın.<h3 style="text-align: start">Analiz ve Raporları Araçlarını Kullanma</h3>Trendyol satıcı panelindeki analitik araçları kullanarak, satış performansınızı takip edin ve iyileştirmek için stratejiler geliştirin.Trendyol, KOBİ'ler ve girişimciler için değerli bir pazaryeri. Başarılı bir mağaza yönetimi ve etkili satış stratejileri ile, Trendyol üzerinden önemli gelirler elde etmek mümkün. Önemli olan, platformun sunduğu fırsatları doğru şekilde değerlendirip, müşterilerinizle etkili bir iletişim kurmak. Blog yazılarımızı takip ederek en işlevsel taktiklere ve yönlendirmelere ulaşabilirsin.

Trendyol'da Başarılı Bir Mağaza Açmak için Dikkat Edilmesi Gerekenler 

Türkiye e-ticaret pazarı, dijital dönüşümün hız kazandığı günümüzde, çeşitli ürün kategorilerinde büyük bir büyüme potansiyeli sunuyor. 2024 yılı için Türkiye özelinde en çok satılan e-ticaret ürünleri ve bu ürünlerin satış istatistiklerine dair derinlemesine bir analiz yapalım.<h2>Yemek/Yiyecek 🍔</h2>Pazar Büyüklüğü: Türkiye'de online yemek siparişi pazarının 2024'te 20 milyar TL'yi aşması bekleniyor.Tüketici Davranışı: Türk tüketicilerinin %80'i ayda en az bir kez online yemek siparişi veriyor. Trend: Sağlıklı yiyecek teslimat hizmetleri ve organik gıda ürünleri, büyüyen bir talep görüyor.<h2>Giyim, Ayakkabı ve Aksesuar 👗</h2>Pazar Payı: Türkiye e-ticaret pazarında giyim ve moda ürünleri %30'luk bir paya sahip.Büyüme Oranı: Kadın giyim kategorisi, yıllık %15 büyüme oranı ile pazarda öne çıkıyor.Trend: Sürdürülebilir ve yerel üretim giyim ürünleri, tüketicilerin artan ilgisini çekiyor.<h2>Kişisel Bakım ve Makyaj Ürünleri 💄</h2>Satış Artışı: Kişisel bakım ürünlerinin online satışları, 2024'te Türkiye'de %25 artış gösteriyor.Tüketici Tercihi: Doğal ve organik kişisel bakım ürünlerine olan talep, giderek artıyor.<h2>Spor Kıyafetleri ve Ekipmanları 🏋️‍♂️</h2>Pazar Büyüklüğü: Türkiye'de spor kıyafetleri ve ekipmanları pazarı, 2024'te 10 milyar TL'ye ulaşması bekleniyor.Trend: Evde spor yapma alışkanlığı ve açık hava aktivitelerine olan ilgi, bu kategorideki satışları artırıyor.<h2>Kitap, Film, Müzik ve Oyunlar 📚</h2>Dijital İçerik: Türkiye'de dijital kitap ve oyun satışlarının, 2024'te %50 artış göstermesi bekleniyor.Trend: Eğitim ve kişisel gelişim kitapları, özellikle genç yetişkinler arasında popüler.<h2>Akıllı Ev Aletleri 🏡</h2>Pazar Büyüklüğü: Akıllı ev aletleri pazarının Türkiye'de 2024'te 5 milyar TL'yi aşması bekleniyor.Tüketici İlgisi: Akıllı ev aletleri, özellikle pandemi sonrası dönemde büyük ilgi görüyor.<h3>Robot Süpürgeler 🤖</h3>Pazar Büyüklüğü: Türkiye'de robot süpürge pazarının 2024'te 1,2 milyar TL'yi aşması bekleniyor.Trend: Evde geçirilen zamanın artması ve pratik çözümlere olan talebin yükselmesi, robot süpürgelere olan ilgiyi artırıyor.Satış Rakamları: Türk tüketicilerinin %30'u temizlik için teknolojik çözümlere yöneliyor.<h3>Airfryerlar 🍟</h3>Pazar Büyüklüğü: Airfryer pazarının Türkiye'de 2024'te 500 milyon TL'ye ulaşması öngörülüyor.Tüketici Davranışı: Sağlıklı yaşam trendinin güçlenmesiyle birlikte, yağsız pişirme yöntemleri popülerlik kazanıyor.Satış Artışı: Airfryer satışları, son bir yılda %40 artış gösterdi.<h2>Telefon Aksesuarları 📱</h2>Satış Rakamları: Telefon aksesuarları, Türkiye e-ticaret pazarında büyük bir popülariteye sahip. Tahminen, 2024 yılında telefon aksesuarlarının Türkiye e-ticaret pazarında yaklaşık olarak 2 milyar TL civarında satış yapması beklenmektedir. 📱💰Trend: Kablosuz şarj cihazları ve yüksek kaliteli ekran koruyucular, yoğun talep görüyor.<h2>Akıllı Saatler ⌚</h2>Pazar Büyüklüğü: Akıllı saat pazarının Türkiye'de 2024'te 1 milyar TL'ye ulaşması bekleniyor.Özellikler: Sağlık ve fitness takibi özellikleri, akıllı saatlere olan talebi artırıyor.<h2>Sırt Çantaları 🎒</h2>Trend: Fonksiyonel ve şık tasarımlı sırt çantaları, özellikle gençler ve profesyoneller arasında popüler.Satış Artışı: Seyahat ve günlük kullanım için sırt çantası satışları, %20 oranında artış gösteriyor.<h2>Hamile Elbiseleri, Eşyaları ve Bebek Ürünleri 🤰</h2>Pazar Büyüklüğü: Bebek ürünleri ve hamile giyimi, Türkiye'de yıllık %12 büyüme oranı ile dikkat çekiyor.Trend: Organik malzemelerden yapılan bebek ürünleri, ebeveynler tarafından tercih ediliyor.<h2>Takılar 💎</h2>Pazar Payı: Takı ve aksesuar pazarının Türkiye'de 2024 yılında 4 milyar TL'yi aşması bekleniyor.Trend: Kişiselleştirilmiş ve el yapımı takılar, özellikle genç tüketiciler arasında yüksek talep görüyor.Tüketici İlgi Alanı: Türk tüketicilerin %60'ı online platformlardan takı satın almayı tercih ediyor.<h3>Kaynaklar</h3>- Türkiye İstatistik Kurumu (TÜİK)- Türkiye E-Ticaret Derneği- Türkiye Bilişim Sanayicileri Derneği (TÜBİSAD)- Elektronik Ticaret Operatörleri Derneği (ETİD) Raporları

2024’te E-Ticaret Pazarında En Çok Satılan Ürünler: Trendler ve İstatistikler

E-ticaret sektörü, son yıllarda gösterdiği hızlı büyüme ile birçok girişimci ve işletmeyi dijital dünyada yerini almaya teşvik ediyor. Trendyol, Türkiye'nin en büyük online alışveriş platformlarından biri olarak, çeşitli kategorilerde binlerce satıcıya ev sahipliği yapıyor. Trendyol üzerinde satıcı olmak isteyenler için belirli gereklilikler bulunuyor. Bu yazımızda, Trendyol satıcısı olmak için gereken adımları, önemli noktaları ve süreçleri detaylı bir şekilde ele alacağız. <h2>Trendyol'da Satıcı Olmanın Temel Şartları </h2><h3>Şirket Sahibi Olmak </h3>Trendyol'da satıcı olabilmek için öncelikle anonim, limited, şahıs şirketi veya diğer şirket türlerinden birine sahip olmanız gerekiyor. Bu, Trendyol'un iş ortaklarıyla resmi ve profesyonel bir iş ilişkisi kurmasını sağlar. Ayrıca, şirketinizin ticaret sicil gazetesinde kayıtlı olması ve faaliyet gösteriyor olması beklenir. <h3>Vergi Mükellefi Olmak</h3> Her Trendyol satıcısının vergi mükellefi olması zorunludur. Vergi mükellefiyeti, üzerine vergi borcu yüklenen gerçek veya tüzel kişileri ifade eder. Vergi Usul Kanunu'na göre, satış yaparak gelir elde eden herkesin bu gelir üzerinden devlete vergi ödemesi gerekir. Bu, online platformda satış yapmak isteyenler için de geçerli. <h3>Ürün Stoğuna Sahip Olmak</h3> Online satış yapabilmek için, satılacak ürünlere sahip olmak elbette ki bir zorunluluktur. Trendyol'da satış yapmak isteyen satıcıların, satışa sunacakları ürünlerin stok bilgilerini sisteme girmeleri ve bu stokları güncel tutmaları gerekmekte. Ürün çeşitliliği ve stok miktarı, satış başarısını doğrudan etkileyen faktörler arasında. <h3>Satış Operasyonlarına Hazır Olmak</h3> Trendyol üzerinde satış yapabilmek için, sipariş işleme, müşteri hizmetleri, kargo ve iade işlemleri gibi satış operasyonlarını yönetebilecek bir yapıya sahip olmanız gerekir. Bu, müşteri memnuniyetini sağlamak ve platform üzerindeki performansınızı artırmak için elzem. <h3>Başvuru Süreci ve Gereken Belgeler</h3> TCKN ve Vergi Kimlik Numarası: Şahıs şirketleri için Türkiye Cumhuriyeti Kimlik Numarası (TCKN), diğer şirket türleri için ise vergi kimlik numaraları başvuru sırasında istenir.- Gelir İdaresi Başkanlığı Onayı: Satıcı başvuruları, Gelir İdaresi Başkanlığı tarafından kontrol edilir ve onaylanır. Bu, satıcının vergi mükellefiyet durumunu ve şirket bilgilerini doğrular.Faal-Terk Bilgisi: Şirketiniz henüz kuruluş aşamasında veya faal durumda değilse, Gelir İdaresi Başkanlığı ile iletişime geçerek faaliyet durumunuzu güncellemeniz gerekir. <h2>Neden Trendyol Satıcısı Olmalısınız? </h2>Trendyol, geniş müşteri tabanı, kullanıcı dostu arayüzü ve etkili pazarlama stratejileri ile satıcılar için büyük fırsatlar sunar. Platformda satıcı olmak, ürünlerinizi milyonlarca potansiyel müşteriye ulaştırmanın yanı sıra, işletmenizin dijital dönüşümünü de hızlandırır. Trendyol, satıcılar için çeşitli destek hizmetleri, eğitimler ve araçlar sunarak online satış sürecini kolaylaştırır ve satışların artırılmasına yardımcı olur.Trendyol'da satıcı olmak, e-ticarette yerinizi almanız ve işletmenizi büyütmeniz için mükemmel bir fırsat. Yukarıda belirtilen gerekliliklere ve adımlara dikkat ederek, siz de Trendyol'un sunduğu avantajlardan faydalanabilir ve online satış başarınızı maksimize edebilirsiniz. Unutmayın, e-ticaret yolculuğunuzda sabır, tutarlılık ve doğru stratejiler, sizi başarıya ulaştıracak anahtar unsurlar!

Trendyol'da Satış Nasıl Yapılır: Trendyol'da Satıcı Olmanın Temel Şartları

E-ticaret ekosisteminde yer almak isteyen her işletme ve girişimci için, doğru platformda yer almak işin yarısıdır. Trendyol, Türkiye’nin önde gelen pazaryeri platformlarından biri olarak, satıcılarına sunduğu avantajlarla bu seçimi kolaylaştırıyor. Trendyol'da mağaza açmanın, satıcılara sağladığı fiziki, iş ortaklığı, analiz ve eğitim gibi birçok avantajı var! Bu yazıda, Trendyol satıcılarının sahip olduğu bu avantajları detaylı bir şekilde inceleyeceğiz. <h2>Fiziki Avantajlar: Geniş Kitlelere Ulaşın </h2>Trendyol, 35 milyonu aşkın müşteri kitlesi ile işletmelerin geniş bir alıcı ağına ulaşmasını sağlar. Coğrafi sınırları ortadan kaldıran bu platformda, 81 ildeki müşterilere ulaşabilir, ürün kataloğunuzu genişletebilir ve satışlarınızı 7/24 sürdürebilirsiniz. Ayrıca, fiziki mağazalarda yaşanan mevsimsel ve ekonomik zorluklardan etkilenmeden işinizi büyütme fırsatı bulursunuz. <h3>Satıcı İçin Ne Anlama Geliyor?</h3><ul><li>Geniş Müşteri Ağı: Trendyol'un var olan müşteri kitlesi, yeni satıcılar için hazır bir pazar anlamına gelir.</li><li>Sınırsız Erişim: Türkiye'nin her yerinden müşteriye ulaşma imkanı.</li><li>Kesintisiz Satış: Fiziki kısıtlamalar olmaksızın, günün her saati satış yapabilme özgürlüğü.</li></ul><h2>İş Ortaklığı: Profesyonel Destekle Büyüyün</h2>Trendyol ile satıcı olmak, sadece bir platformda ürünlerinizi listelemekten çok daha fazlasını ifade eder. Teknik altyapıdan müşteri hizmetlerine, ödeme sistemlerinden kargo işlemlerine kadar birçok konuda profesyonel destek alırsınız. Marka bilinirliğinizi artırma, büyük kampanyalara katılma ve avantajlı kargo fiyatlarından yararlanma gibi imkanlar sunulur. Ayrıca, Trendyol'un reklam ve pazarlama gücünden faydalanarak satışlarınızı artırabilirsiniz. <h3>Satıcı İçin Ne Anlama Geliyor?</h3><ul><li>Marka Görünürlüğü: Milyonlarca müşteriye doğrudan ulaşarak marka bilinirliğinizi artırabilirsiniz.</li><li>Reklam ve Kampanyalar: Trendyol'un güçlü pazarlama stratejileri ile satışlarınızı maksimize edin.</li><li>Destek Hizmetleri: Sorularınız ve sorunlarınız için her zaman yanınızda olan bir ekip.</li></ul> <h2>Analiz ve Gözlem: Veriyle Desteklenen Kararlar Alın</h2>Trendyol, satıcılar için gelişmiş raporlama ve analiz araçları sunar. Bu sayede, satış ve stok verilerinizi kolayca takip edebilir, ürünlerinizin kategoriler içindeki sıralamasını görebilir ve anlık aksiyonlar alabilirsiniz. Bu özellik, işletmelerin piyasa trendlerini yakından izlemesine ve stratejilerini veriye dayalı olarak şekillendirmesine olanak tanır.<h3>Satıcı İçin Ne Anlama Geliyor?</h3><ul><li>Detaylı Raporlama: Satış performansınızı detaylı olarak analiz edin ve gelişim alanlarını belirleyin.</li><li>Anlık Aksiyonlar: Pazar dinamiklerine hızlıca uyum sağlayın ve rekabet avantajı elde edin.</li></ul> <h2>Eğitim: Sürekli Gelişim için Kaynaklar </h2><a target="_blank" rel="noopener noreferrer nofollow" href="https://akademi.trendyol.com/">Trendyol Akademi</a>, satıcıların işlerini bir sonraki seviyeye taşımaları için çeşitli eğitimler sunar. Satış artırma, operasyonel yönetim, pazarlama ve kişisel gelişim gibi konularda eğitimlere ulaşabilirsiniz. Canlı yayınlar ve interaktif eğitimler ile performansınızı iyileştirecek bilgiler edinebilirsiniz.<h2>Satıcı İçin Ne Anlama Geliyor?</h2><ul><li>Kapsamlı Eğitimler: İşinizi büyütmek için ihtiyacınız olan bilgilere kolayca ulaşın.</li><li>Performans İyileştirme: Eğitmenlerden alacağınız ipuçları ile satış ve operasyonel performansınızı artırın.</li></ul><h2>Trendyol ile E-Ticarette Öne Çıkın</h2>Trendyol, satıcılarına sunduğu avantajlarla, e-ticarette başarıya ulaşmanın kapılarını aralıyor. Fiziki avantajlardan profesyonel iş ortaklığına, analiz imkanlarından eğitim kaynaklarına kadar birçok olanak sunan Trendyol, işletmelerin dijital dönüşüm yolculuğunda güçlü bir destekçidir. Eğer siz de işletmenizi büyütmek, markanızı geniş bir kitleye tanıtmak ve e-ticarette sürdürülebilir başarı elde etmek istiyorsanız, Trendyol'un satıcı avantajlarından yararlanmaya başlayabilirsiniz.

Trendyol’da Satıcı Olmanın Avantajları: İş Ortaklıkları, Geniş Kitlelere Hitap Etme ve Daha Fazlası

E-ticaret platformlarının yaygınlaşmasıyla hayatımıza giren e-fatura, online satış yapmayı planlayan herkesin aşina olması gereken bir terimdir. E-fatura, temelde geleneksel kağıt faturaların dijital versiyonudur ve Gelir İdaresi Başkanlığı (GİB) tarafından düzenlenen bir sistemle işler. Bu sistemde, faturalar dijital formatta hazırlanır ve hem alıcıya hem de satıcıya elektronik ortamda iletilebilir. Bu yazıda, e-faturanın ne olduğunu, nasıl düzenlendiğini ve kullanımının avantajlarını ele alacağız.<h2>E-Fatura Tanımı</h2>E-fatura, fiziksel kağıt faturaların dijital eşdeğeri olarak tanımlanabilir. GİB tarafından yürütülen elektronik fatura sistemine dayanır. Bu sistem, Vergi Usul Kanununa uygun olarak faturaların dijital olarak düzenlenmesi, gönderilmesi ve saklanmasını mümkün kılar.Türkiye'de e-fatura uygulaması, 05.03.2010 tarihinde 397 sıra no'lu Vergi Usul Kanunu Tebliği ile resmiyet kazanmıştır. Bu uygulama, kağıt faturalar gibi resmi ve hukuki geçerliliğe sahiptir ve elektronik ortamda gerçekleştirilen satış işlemleri için kullanılır. <h2>E-Fatura Kesimi</h2>E-fatura düzenleme işlemi, kullanıcıların GİB sistemine kayıt olmalarını takiben birkaç yöntemle gerçekleştirilebilir:<ul><li>GİB Portalı: Düşük fatura hacmine sahip kullanıcılar için idealdir. Ancak, portal üzerinden kesilen faturalar 6 ay sonra sistemden silinir, bu nedenle yedeklemeniz gerekir.</li><li>Entegrasyon Yöntemi: İşletmenizin IT altyapısını GİB sistemine entegre ederek, e-faturalarınızı otomatik olarak gönderebilirsiniz.</li><li>Üçüncü Taraf Entegratörler: GİB tarafından yetkilendirilmiş firmalar aracılığıyla e-fatura işlemlerinizi yönetebilirsiniz. </li></ul><h2> E-Fatura Avantajları</h2>E-fatura kullanımı, işletmeler için bir dizi avantaj sunar:<ul><li>Zaman Tasarrufu: E-faturaların düzenlenmesi ve alıcılara ulaştırılması süreci, kağıt faturalara kıyasla daha hızlıdır.</li><li>Maliyet Azaltma: Kağıt, baskı ve posta masraflarını ortadan kaldırır.</li><li>Hızlı Ödeme: E-faturaların hızlı teslimi, ödemelerin daha erken yapılmasını sağlar.</li><li>Hata Oranının Azalması: Tamamen dijital bir süreçle hazırlandığı için, manuel işlemlere kıyasla hata yapma ihtimali daha düşüktür.</li><li>Kolay Arşivleme: Fiziksel alan gerektirmeyen dijital arşivleme, faturalara erişimi ve yönetimi kolaylaştırır.</li></ul>Çevre Dostu: Kağıt kullanımını azaltarak çevreye olan etkiyi minimuma indirir. <h2>E-Fatura Kullanımı</h2>E-fatura, her iki tarafın da sistem kullanıcısı olduğu durumlarda geçerlidir ve merkezi bir sistem olan GİB sunucuları aracılığıyla iletilir. E-fatura kullanımı, belirli bir ciroya sahip işletmeler için zorunlu hale gelmiştir. GİB tarafından belirlenen kriterlere göre, belirli bir gelir seviyesinin üzerindeki işletmelerin e-fatura sistemine geçmeleri gerekmektedir. <h2> E-Fatura Kullanımı ve Zorunluluklar</h2>E-fatura, her iki tarafın da sistem kullanıcısı olduğu durumlarda geçerlidir. Türkiye'de belirli bir ciroya sahip işletmeler için e-fatura kullanımı zorunludur. GİB tarafından belirlenen kriterler, işletmelerin e-fatura sistemine geçiş yapmalarını gerektirir. <h2> E-Fatura Oluştururken Dikkat Edilmesi Gereken Hususlar</h2>E-fatura düzenlenirken, karşılıklı düzenlenmesi, muhafaza ve ibraz, unvan değişikliği ve arşivleme gibi hususlara dikkat edilmesi gerekmektedir.<h2> E-Fatura Mükellefiyeti</h2>E-fatura kullanımı, GİB tarafından belirlenen cirolara göre zorunlu hale gelmiştir. Özellikle e-ticaret sektöründe faaliyet gösteren işletmeler için belirlenen ciro sınırları, bu işletmelerin e-fatura sistemine geçiş yapmalarını gerektirir. Ayrıca, belirli ürünleri ithal, imal veya inşa eden firmalar da ciro sınırına bakılmaksızın e-fatura kullanmak zorundadır. E-fatura, işletmelerin verimliliğini artıran, maliyetleri düşüren ve çevreye olan etkilerini azaltan bir sistemdir. GİB tarafından düzenlenen bu sistem, hem alıcı hem de satıcı için bir dizi avantaj sunar. E-fatura sistemine geçiş, işletmelerin dijital dönüşüm yolculuklarında önemli bir adımdır.

E-Fatura Nedir & E-Fatura Nasıl Kesilir?

Home delivery is their love language. Guess who? That's right, we're revealing GenZ's online shopping preferences! At The&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/?keywords=dotacademy&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7117524154345525251">#DotAcademy</a>, we delved deep to understand what drives their online purchasing decisions. With 218 participants (84 males and 134 females), averaging 23.3 years old, let's discover the key insights: 💸 𝗣𝗿𝗶𝗰𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: When it comes to buying decisions, 94.5% of participants considered Price and Discounts as crucial factors. Saving money is always a win! 🔍 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲: Move over influencers! While only a mere 15.9% admitted to being swayed by influencers, 89.9% of participants relied on Product Reviews and Evaluations. Surprisingly, out of the influencer-inclined group, 31 were women. So, it's safe to say that 91% of those who believed in influencer power were women. 📷 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝗽𝗽𝗲𝗮𝗹: Product Descriptions and Images influenced 46.5% of participants. A picture is worth a thousand words, right? ⚡ 𝗦𝗽𝗲𝗲𝗱𝘆 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆: Same-day Delivery emerged as a significant criterion for 35% of participants. Time is of the essence! 🌍 𝗘𝗰𝗼-𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀: Environmental Sustainability Practices made an impact on 17.8% of shoppers' preferences. It's heartwarming to see GenZ caring about our planet. <img class="inline" src="https://www.usersdot.com/api/media?img=e60ec1801f4c9b3282d1fdde51ac3d67a5d79337.png" alt=""> _________________________ Now, let's explore the e-commerce platforms GenZ has been heading to in the past 30 days: 🛒 𝗧𝗼𝗽 𝗖𝗵𝗼𝗶𝗰𝗲𝘀: Trendyol stole the show with a staggering 86% of participants choosing the platform, closely followed by Amazon (35.6%) and Hepsiburada (35.1%). These platforms know how to cater to GenZ's needs! 👨‍👩‍👦 𝗚𝗲𝗻𝗱𝗲𝗿 𝗕𝗮𝗹𝗮𝗻𝗰𝗲: While 53% of&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/amazon/">Amazon</a>&nbsp;shoppers identified as men,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/trendyolgroup/">Trendyol Group</a>&nbsp;had a gender split of 33%.&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/hepsiburada/">Hepsiburada (NASDAQ: HEPS)</a>, on the other hand, attracted an equal number of men and women, with both genders accounting for 50% of participants. 🚀 𝗤-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀:&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/getir/">Getir</a>&nbsp;took the lead in the world of quick-commerce with 41% of participants, followed by&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/yemeksepeti/">Yemeksepeti</a>&nbsp;Market (26.4%) and&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/migros-ticaret/">Migros Ticaret A.Ş.</a>(24.7%). Convenience at your doorstep! GenZ knows what they want, and their shopping preferences are shaping the e-commerce landscape. Are you ready to cater to this tech-savvy and eco-conscious generation with&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/?keywords=datadot&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7117524154345525251">#Datadot</a>?<img class="inline" src="https://www.usersdot.com/api/media?img=6c44baa14f7e1591d938f58a4c2cdcb58d8713d1.png" alt=""> (Source: The&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/?keywords=dotacademy&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7117524154345525251">#DotAcademy</a>&nbsp;survey)

GenZ's Shopping Habits 

We have an exciting story to share with you! We'll explore a groundbreaking analysis by #Datadot Review, focusing on Trendyol's Vitamin C Serum category and influencer impact for <a target="_blank" rel="noopener" href="https://thepurestsolutions.com/aydinlatici-renk-tonu-esitleyici-vitaminc-serum-10-ascorbic-acid-ferulic-acid-0-5">The Purest Solutions</a>' hero product. Discover how an influencer boosted positive sentiment in reviews by 8.75%!<h3>What #DotInsights does Vitamin C Serum Review Analysis offer us?</h3>Through our groundbreaking analysis with Datadot Review, we meticulously examined over 17,000 reviews for Vitamin C Serum products on Trendyol. The results speak volumes - an impressive overall rating score of 4.4, showcasing shoppers' immense love and adoration for this remarkable serum.<ul><li>Dive deeper into the sentiment analysis, and you'll find a remarkable 73% positive sentiment among the reviews. Clearly, Trendyol shoppers are smitten with Vitamin C serum!&nbsp; </li><li>Vitamin C serum shoppers “recommend” the product with 88% positive reviews!</li></ul>But what does the emotional analysis reveal? Let's explore the sentiment analysis of Vitamin C Serum reviews in greater detail.&nbsp;<ul><li>The key positive highlights are truly uplifting - recommendations garnered a staggering 88% positive reviews, closely followed by gifts (86%), discounts (83%), speed (81%), product quality (75%), price (60%), shipping (76%), and scent (74%). </li><li>On the flip side, the key negative highlights revolve around returns (54%), sizing issues (37%), and seller concerns (35%).</li></ul><img class="inline" src="https://www.usersdot.com/api/media?img=1896ff744a1626c4b7861ea4509c77f0f310cee2.png" alt=""><ul><li>Attention all Vitamin C Serum sellers! Positive sentiments revolve around recommendations, discounts, and speedy delivery, while negative sentiments are tied to return problems, size discrepancies, and issues with sellers.&nbsp;</li><li>Among the products that received a glowing 5-star rating, the most talked-about topics were "brightness" and "scent".</li><li>On the other hand, when examining products with a disappointing 1-star rating, the most discussed topic was "acne". </li></ul><h3>Why do consumers buy Vitamin C in the first place? 🛒</h3>Our evaluation delves even deeper as we analyze the top-selling products on the digital shelf, specifically focusing on the Vitamin C offerings from industry giants like Garnier, L'Oreal Paris, La Roche-Posay, Sinoz, and The Purest Solutions. We meticulously examined 17,540 reviews, uncovering the top three reasons (or benefits) consumers choose these products: 1-brightening, 2-lightening, and 3-tone equalizing.Taking a closer look at the comments themselves, #Datadot Review discovered:<ul><li>The "brightening"effect was discussed in 11% of the total reviewswhile "lightening" effect made an appearance in 6% of the reviews.&nbsp;</li><li>Furthermore, it's intriguing to observe that "scent" significantly influences shoppers' purchasing decisions. L'Oreal Paris emerges as the brand most strongly associated with scent, accounting for a remarkable 15% of mentions.&nbsp;</li><li>On average, scent constitutes 7% of all the reviews, demonstrating its undeniable influence on the overall shopping experience.</li></ul>Thanks to #Datadot Review, we now have valuable insights into the power and appeal of Vitamin C serum on Trendyol. This knowledge enables brands to create effective strategies that capitalize on positive sentiments like recommendations, discounts, and fast delivery. Addressing concerns about returns, sizing, and sellers will undoubtedly enhance customer satisfaction and loyalty. <hr><h3><img class="inline" src="https://www.usersdot.com/api/media?img=cf798da1131e68359339159f34d8e92abd7ce921.webp" alt=""></h3><h3>Meriç Keskin Effect: How did influencer reviews boost The Purest Solutions' positive sentiment by 8.75%?&nbsp;</h3>Let's analyze the impact of influencers on consumers' purchasing decisions in the serum category.According to our analysis with Datadot Review, Meriç Keskin has been identified as the most influential influencer in shaping purchase decisions. The #Datadot Review analysis covered the period from November 1, 2021, to August 1, 2023, encompassing all reviews for <a target="_blank" rel="noopener" href="https://www.hepsiburada.com/the-purest-solutions-vita-c-serum-aydinlatici-renk-tonu-esitleyici-c-vitamini-serum-10-ascorbic-pm-HBC00003HEDCR">The Purest Solutions - Vitamin C Serum</a> on <a target="_blank" rel="noopener noreferrer nofollow" class="article-editor-content__mention" href="https://www.linkedin.com/company/hepsiburada/">Hepsiburada (NASDAQ: HEPS)</a>.💬 Our initial comment regarding Meriç Keskin was made on September 20, 2022. Since then, a steady flow of comments followed, with the most comments received on July 11, 2023 - a total of 17 comments related to Meriç on that day.<img class="inline" src="https://www.usersdot.com/api/media?img=66fbbe55aa5decc72b2f9bc277c6990ff8c554a7.png" alt=""><ul><li>🤳 <a target="_blank" rel="noopener" href="https://www.instagram.com/merikkeskin/">Meriç Keskin</a> emerges as the top influencer, whose comments hold the most impact. After analyzing a total of 2619 comments, it is observed that 8.7% of all comments are attributed to Meriç Keskin. </li><li>🤩 Meriç has boosted the brand's positive sentiment by 8.75%! Not only have these comments contributed to the positive sentiment around the brand, but they have also fostered a sense of endearment. While the average rating for all comments stands at 4.43, Meriç Keskin's comments have an average rating of 4.84. This means Meriç has increased the brand's favorability by 0.41 points.&nbsp;Bravo! ⭐⭐⭐⭐⭐ This positive impact can also be observed in the sentiment analysis. While the overall positive sentiment rate for the product is 73.96%, Meriç's comments have a sentiment rate of 82.71%. What more could we, or <a target="_blank" rel="noopener noreferrer nofollow" class="article-editor-content__mention" href="https://www.linkedin.com/company/the-purest-solutions/">The Purest Solutions</a> ask for in terms of brand admiration? 🧡</li></ul><ul><li>✍ Meriç Keskin's followers are dropping reviews like raindrops in a witty storm!&nbsp; Let's not overlook the fact that users who follow Meriç are inclined towards conversations. On average, users expressed their thoughts in comments about TPS Vitamin C Serum using an average of 12 words, while our fans expressed themselves using 16 words. We always appreciate receiving more feedback.</li></ul><ul><li>💯 Meriç is definitely making the "positive" list! Meriç Keskin has exerted a significant influence on this product. Analyzing the most frequently discussed topics related to our product, she stands out as the 7th most talked-about topic among Product, Skin, Recommendation, Usage, Shipping, and Glow. Her impact is so substantial that Meriç Keskin leads the top positive topics list for the product.</li></ul><ul><li>🧐I like it, I don't like it... When we delve into the comments mentioned by Meriç, the most favorable topics are Gift, Spot, and Discount, while Return, Smell, and Price receive slightly less positive feedback. However, this negative sentiment is minimal, accounting for only 10.9% of the comments. </li><li>🗣 Say no more!&nbsp; Taking a closer look at the Word Clouds, users have frequently used words like good, beautiful, thank you, and great in Meriç's comments.</li></ul><img class="inline" src="https://www.usersdot.com/api/media?img=8aad2c75058b57b93803aa00e8f9553d81f80a71.png" alt="">Thanks to the valuable insights from #Datadot Review, we now grasp the customer sentiment of Vitamin C serum on Trendyol and Hepsiburada marketplaces. Positive sentiments, like recommendations, discounts, and fast delivery, shape customer satisfaction and loyalty. Influencers like Meriç Keskin hold significant power in driving purchasing decisions.One final reminder:Don't forget to include Vitamin C Serum in your skincare routine - it's like giving your face a daily dose of sunshine and joy! ✨That's all. Catch you on the next #DotInsights! <img class="inline" src="https://www.usersdot.com/api/media?img=396f273c10d291aa2fb6fbb53d08cc67e0044f83.png" alt="">

Datadot Review: How The Purest Solutions increased positive sentiment in reviews by 8.75% 

Datadot E-Comm | Monthly Digest #2Hello,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dotcommunity">#DotCommunity</a>!We've got the latest e-commerce trends covered in our monthly digest. Get ready for exciting updates in the e-commerce world. Shall we? ?<h3>eBay Open to the Possibility of Using Cryptocurrencies&nbsp;</h3>Recently,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.euronews.com/next/2021/05/04/ebay-is-open-to-accepting-cryptocurrencies-as-payment-and-selling-nfts-in-the-future">eBay expressed its openness to using cryptocurrencies</a>&nbsp;as a future payment method and allowing the listing of non-fungible tokens (NFTs) on their marketplace. With more companies embracing virtual currencies as a payment option, this asset class, once shunned by major financial institutions, is steadily gaining mainstream recognition.<h3>Amazon Establishes First Fulfillment Center in the Netherlands&nbsp;</h3>E-commerce giant Amazon has opened its&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://ecommercenews.eu/amazon-opens-fulfillment-center-in-the-netherlands/">first fulfillment center</a>&nbsp;in the Netherlands. This new facility will enable faster delivery of online marketplace orders. The Dutch logistics company Bleckmann played a significant role in setting up the center.<h3>Projected Growth in South Korea's E-commerce Market&nbsp;</h3><a target="_blank" rel="noopener noreferrer nofollow" href="https://retailasia.com/e-commerce/news/south-koreas-e-commerce-market-exceed-160b-in-2027">According to GlobalData,</a>&nbsp;South Korea's advanced e-commerce sector is expected to reach $160.4 billion by 2027, with an annual growth rate of 7.7% between 2023 and 2027. Shivani Gupta, Senior Analyst at Banking and Payments, added that online payment methods are becoming more secure, leading to increased consumer trust in these platforms.<h3>Amazon Introduces New Star Rating System</h3><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.androidpolice.com/amazon-tests-new-star-ratings/">New features detected</a>&nbsp;on Amazon's websites and mobile apps in India and Germany indicate a transition to a new rating system. The updated design will prominently display the percentage of five-star ratings received by a product.<h3>TikTok Will Not Launch E-commerce Service in Indonesia to Avoid Concerns&nbsp;</h3><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.reuters.com/technology/tiktok-wont-launch-cross-border-e-commerce-services-indonesia-amid-concerns-2023-07-27/">TikTok has announced</a>&nbsp;that it has no plans to launch a cross-border e-commerce service in Indonesia due to concerns expressed by a government official about the influx of Chinese products into the country.<h3>E-commerce Sector Reaches 801 Billion TL in Turkey&nbsp;</h3><a target="_blank" rel="noopener noreferrer nofollow" href="https://webrazzi.com/2023/07/19/turkiye-de-e-ticaret-sektorunun-buyuklugu-2022-yilinda-801-milyar-tl/">According to the Turkish e-commerce ecosystem report</a>, the size of the e-commerce sector reached ₺801 billion, accounting for approximately 6% of the Gross Domestic Product (GDP) in 2022.<h3>DHL Group Acquires MNG Kargo&nbsp;</h3><a target="_blank" rel="noopener noreferrer nofollow" href="https://ecommercenews.eu/dhl-acquires-turkish-parcel-delivery-provider-mng-kargo/">DHL Group has signed an agreement</a>&nbsp;to acquire 100% of MNG Kargo, one of the leading players in the Turkish logistics industry. CEO Tobias Meyer stated that the acquisition will align with their business portfolio and strengthen their position in the sector.<h3>Trendyol Serves Millions in Germany&nbsp;</h3>After opening its first office in Germany last year, Trendyol has reached over one million customers within a year.&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.trendyol.com/de">trendyol.com/de</a>&nbsp;brings together the Trendyol Collection, consisting entirely of Turkish brands, over 200 Turkish brands, and numerous global brands,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marketingturkiye.com.tr/haberler/trendyol-200-turk-markasina-almanyada-vitrin-oldu/">offering more than 800 brands to customers in Germany.</a><h3>Getir Withdraws from Three Countries&nbsp;</h3>Getir, one of Turkey's most prominent startups, expanded its services to many global markets after the pandemic. However, the brand recently withdrew from the French market and announced its&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marketingturkiye.com.tr/haberler/getir-avrupada-3-pazardan-daha-cekiliyor/">withdrawal from Italy, Spain, and Portugal.</a>That's it, folks! As an e-commerce pro, staying updated on trends and developments is crucial. We hope this monthly digest will upgrade you with the latest news from the e-commerce world. See you next week, farewell!

Datadot E-Comm | Monthly Digest #2 🚀

Meta's Q2 Triumph: Facebook Surpasses 3B Monthly Active Users<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/facebook/">Facebook</a>'s parent company,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/meta/">Meta</a>, has just released its impressive Q2 results. ? Not only did&nbsp;Facebook gain 27 million new users&nbsp;in the last quarter, but it also surpassed the monumental milestone of 3 billion monthly active users. It's clear that the popularity of the iconic blue app is showing no signs of slowing down. Meta is literally on fire!<img class="inline" src="https://media.licdn.com/dms/image/D4D12AQEkA7Txzh1s3g/article-inline_image-shrink_1500_2232/0/1691486297922?e=1698883200&amp;v=beta&amp;t=tF3fVLPcpz8PdsI-r3O2cxeb_C9vl3DVmvEZiB3Zjqs" alt="No alt text provided for this image"> Source: MetaIn terms of revenue, Meta saw a significant&nbsp;increase of 11% year-over-year, amounting to $32.0 billion. This growth remained consistent when considering constant currency. However, it's worth noting that costs and expenses also increased by 10% to $22.61 billion, including significant legal fees and restructuring charges during Q2 of 2023.<img class="inline" src="https://media.licdn.com/dms/image/D4D12AQFAlgUDdH7TkA/article-inline_image-shrink_1500_2232/0/1691487625337?e=1698883200&amp;v=beta&amp;t=9UO3uHTTQBlq5xzeNtHRhXNGwHv_KVJ6FudniGnV1J8" alt="No alt text provided for this image"> Source: MetaAs of June 2023, the family of Facebook products,&nbsp;including Instagram, Messenger, and WhatsApp, recorded an average of&nbsp;3.07 billion daily active people&nbsp;(DAP)* and 3.88 billion monthly active people (MAP). This represents a year-over-year increase of 7% for DAP and 6% for MAP.<hr>Now, let's switch gears and talk about&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/threads-meta/">Threads</a>. This social media app is Meta's newest venture, and it's taking the world by storm. In record time, Threads has attracted over&nbsp;100 million users, making it the fastest adopted app in history. The big question now is, can Meta effectively monetize this booming platform? ??<img class="inline" src="https://media.licdn.com/dms/image/D4D12AQEjPz2U5zEpuQ/article-inline_image-shrink_1000_1488/0/1691486029450?e=1698883200&amp;v=beta&amp;t=dZBBrNACOim0bQd9JfK3NoHP12GoIOmTi9D1i0IgkJc" alt="No alt text provided for this image"> ThreadsJust 2 days after its release, Threads had 44 million daily active users on July 7th. Despite a decline in daily active users, which&nbsp;dropped by 82% from its peak, Threads still has a bright future ahead. Mark Zuckerberg himself remains optimistic, especially as dissatisfied&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/twitter/">Twitter</a>/X and&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/tiktok/">TikTok</a>&nbsp;users flock to Threads as an appealing alternative. Meta is hard at work enhancing the app and introducing exciting new features to drive further growth. ?<hr><img class="inline" src="https://media.licdn.com/dms/image/D4D12AQFP6upHRrSAoA/article-inline_image-shrink_1000_1488/0/1691486184569?e=1698883200&amp;v=beta&amp;t=80M95qzA3VDiF4_slF2kEL9JivQYJFlHr-Bi9DsrkS4" alt="No alt text provided for this image"> Source: MetaWhen it comes to Facebook, the majority of user growth is happening in the Asia Pacific region, particularly in developing markets like India and Indonesia. Thanks to improved connectivity, more and more people are joining the Facebook community in these regions. However, growth in the EU and U.S. has plateaued due to widespread adoption. ?Meta's Q2 results not only impress but also showcase their ability to stay ahead in the ever-evolving world of social media. With the unstoppable popularity of Facebook and the promising potential of Threads ?, the future looks undeniably bright for Meta ?✨.Sources:<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://investor.fb.com/investor-news/press-release-details/2023/Meta-Reports-Second-Quarter-2023-Results/default.aspx">Meta Reports Second Quarter 2023 Results</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://s21.q4cdn.com/399680738/files/doc_financials/2023/q2/Earnings-Presentation-Q2-2023.pdf">Meta Reports Second Quarter 2023 Results - Earnings Presentation</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/threads-meta-app-decrease-daily-active-users-mark-zuckerberg-2023-8">Business Insider</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.socialmediatoday.com/news/meta-continues-to-add-more-threads-features-as-app-growth-slows/690165/">Social Media Today</a></li></ul>

Meta's Q2 Triumph: Facebook Surpasses 3B Monthly Active Users

How did Barbie increase 7 point share on the digital shelf?Did you know Barbie is the most diverse fashion doll on the market?Thanks to the Barbie Movie, which delivers bold messages of "You can be anything," we were inspired to empower each other as women. And, as you guessed, also inspired to conduct this&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/datadot">#Datadot</a>&nbsp;x&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/barbie">#Barbie</a> analysis! ?The groundbreaking Barbie Movie has sent shockwaves through the marketing world. But what about the impact on digital shelves?&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/datadot">#Datadot</a>&nbsp;examined Barbie's digital shelf presence on Amazon, Hepsiburada, and Trendyol in the categories of toys, toy dolls, and girls' toys. To analyze the shift, we compared two periods:&nbsp;14-21 July vs. 21-28 July, before and after the release of the Barbie movie.So, welcome to Barbie Land! With Barbie,&nbsp;You can be anything! We’ve chosen to be e-commerce expert Barbies and e-commerce expert Kens. ?????Let’s start with the basics, shall we?<ul><li>Amazon&nbsp;? New buzzwords on the shelf this season:&nbsp; “bükülebilen, büyük, esnek, ekstra, kızlar”.&nbsp;The word "extra" makes its debut in the Barbie Extra series.&nbsp;We're seeing more sets flying off the shelves!&nbsp;</li></ul><blockquote>?&nbsp;Fun Barbie Fact:&nbsp;Barbie Extra series allows girls to express themselves uniquely through fashion and play with fun and creative games with dolls that have bendable joints.&nbsp;</blockquote><ul><li>Trendyol&nbsp;?✨ New trending words at Trendyol: "eşofman, sütyen, oyun, ekstra, çiçek, bebek, beyaz, brode”.&nbsp;Textiles like underwear, tracksuits, and bras are in the spotlight.&nbsp;Apart from toys, we see a high share in the textile category. ?</li></ul>Hepsiburada&nbsp;?? Hepsiburada owns words like "hayvan, Barbie extra, movie".&nbsp;Hepsiburada is playing it smart by adding "<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.hepsiburada.com/barbie-movie-barbie-gold-tulumlu-bebek-pm-HBC00004KOR1K">Movie" to the product names featured in films</a>,&nbsp;giving the products a popular touch. ?<hr><h3>TRENDYOL - Barbie Digital Shelf Key Highlights</h3>? The average price of Trendyol Barbie's digital shelf products went from 131 TL to 181 TL after the movie. ? And guess what? The average rating score improved too, from 3.5 to a solid 4.0 stars! ⭐? Curious about the reviews? The average number of reviews for the products on the digital shelf increased from 261 to 407 after the movie's release! Talk about impressing the customers!&nbsp;? The product share below 120 TL increased from 29% to 45%. On top of that, the price range expanded to 960 TL, almost doubling in size! ?? But it's not just about prices,&nbsp;it's also about diversity.&nbsp;Previously, the shelf introduced up to 90 different products in a single day. Although the maximum decreased to 72 products in one day, the trend of product diversity remains strong!&nbsp;?Trendyol Barbie's digital shelf offers a wide variety of products, from clothing items to accessories like phone cases or lighters. Before the movie's release, only 29% of the products were toys, while the rest showcased an array of options like! ?But after the movie, the percentage of toy products increased to 33%,&nbsp;creating even more fun for all the Barbie enthusiasts out there! ?<h3>What are the top 3 products on Page 1 of Trendyol?</h3>Following the movie release, let’s look at the digital shelf on 21-28 July.&nbsp;<ul><li>The product that ranks first on the digital shelf is&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.trendyol.com/alika/kadin-siyah-barbie-baski-sort-takim-p-685252661">ALİKA Kadın Siyah Barbie Baskı Şort Takım</a>, with an average price of 149 TL.</li><li>The product that ranks second on the digital shelf is&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.trendyol.com/duftpalm/barbi-pembe-tasarimli-havali-asko-kusko-dekoratif-arac-kokusu-ve-aksesuari-p-704791001">Duftpalm Barbi Pembe Tasarımlı Havalı Aşko Kuşko Dekoratif Araç Kokusu Ve Aksesuarı</a>&nbsp;with an average price of 18 TL.&nbsp;</li><li>Following this product, in third place, is&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.trendyol.com/arinda/barbie-cicek-brode-sutyen-takim-pudra-pembe-p-682364517">Arinda Barbie Çiçek Brode Sütyen Takım Pudra Pembe</a>, with an average price of 242 TL.</li></ul><img class="inline" src="https://usersdotdashboardstorage.blob.core.windows.net/content-images/1707160887055_Barbie%20Dijital%20Raf%20Analizi%20-%2005.png"><img class="inline" src="https://media.licdn.com/dms/image/D4D12AQFTW6tg_EdTpg/article-inline_image-shrink_1000_1488/0/1690892215069?e=1698883200&amp;v=beta&amp;t=Cxsri1yT8Bt8Oia6jlubZnaZhsjPGckQR1W_2ns17x4" alt="No alt text provided for this image">Imagine the heartbreak when we couldn't spot the legendary "I am Kenough." hoodie on the digital shelf... Waiting eagerly for it to make its grand entrance! ??<img class="inline" src="https://media.licdn.com/dms/image/D4D12AQFeQYvzBj8zOg/article-inline_image-shrink_1500_2232/0/1690890970559?e=1698883200&amp;v=beta&amp;t=exhUJNIGH4Wua2EHPrfkpx-qXrIc21-5tL5xUduaifA" alt="No alt text provided for this image"><hr><h3>HEPSİBURADA - Barbie Digital Shelf Key Highlights&nbsp;&nbsp;</h3>? The average price of products in Hepsiburada Barbie's digital shelf increased from 1468 ₺ to 1607₺. However, the average rating score of the products decreased from 4.8 to 4.7.? In terms of the price range, 83.3% of the products on the digital shelf between July 14th and 21st fall between 0-1600₺. Additionally, products with a price range of 19600 TL - 20000 TL that were previously unavailable were put on sale between July 21st and 28th.? In contrast to the top-ranked product that had a 67% sponsored investment in the previous period, the second and third place products did not receive sponsored investments. The top three products on the digital shelf between July 21st and 28th did not have sponsored investments.? Interestingly, while&nbsp;100% of the products on Hepsiburada Barbie's digital shelf are toys,&nbsp;the situation is quite different on Trendyol.? The shelf received the most 35 different products in one day, compared to the following week when it received the most 32 different products.<h3>What are the top 3 products on Page 1 of Hepsiburada?</h3>Following the movie release, let’s look at the digital shelf on 21-28 July.&nbsp;? The product that ranks first on the digital shelf is&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.hepsiburada.com/barbie-nin-ruya-evi-115-cm-75-ten-fazla-aksesuari-bulunan-3-katli-oyuncak-bebek-evi-3-7-yas-arasi-grg93-pm-HBC00000H3GL9">Barbie 'nin Rüya Evi (115 Cm)</a>&nbsp;with an average price of 5339₺. However, throughout the period, the product has failed to gain any new evaluations.<blockquote>?&nbsp;Fun Barbie fact:&nbsp;Did you know that a Barbie Dreamhouse is sold every two minutes and was first introduced in 1962? ?</blockquote>? Following this product, the&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.hepsiburada.com/barbie-club-chelsea-karavani-oyun-seti-chelsea-nin-yavru-kopegi-ve-aksesuarlar-fxg90-pm-HB00000LXSGF">Barbie Club Chelsea Karavanı Oyun Seti, Chelsea'nin Yavru Köpeği ve Aksesuarlar</a>, ranks second on the digital shelf, with an average price of 563₺.?&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.hepsiburada.com/barbie-sonsuz-hareket-bebegi-mor-renkli-spor-kiyafeti-ile-sarisin-uzun-sacli-bebek-gxf04-pm-HB000018DLLL">Barbie Sonsuz Hareket Bebeği</a>&nbsp;takes the third spot on the digital shelf, with an average price of 251₺. It comes with a Purple Sport Outfit and features Blonde, Long Hair. ?<img class="inline" src="https://media.licdn.com/dms/image/D4D12AQFQk8ZAv_rARQ/article-inline_image-shrink_1000_1488/0/1690892270584?e=1698883200&amp;v=beta&amp;t=zxKoV6B8TiT5Am1EH_gtEmwY8oDfzyhPh9lCyZkqYTg" alt="No alt text provided for this image"><hr><h2>AMAZON - Barbie Digital Shelf Key Highlights&nbsp;</h2>?In Amazon Barbie's digital shelf, the average price of the products drops from 15,659 TL to 671 TL in the next period.&nbsp;⭐ ️The average rating score of the products increases from 3.7 to 4.7.&nbsp;?The average number of reviews for the products on the digital shelf is currently 346, but it&nbsp;increases to 8,915&nbsp;in this period. What a&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dotinsight">#DotInsight</a>!&nbsp;?Amazon had higher average prices previously, primarily because it offered expensive electronics like Televisions and Sound Systems. However, the average price decreased dramatically in this period as those expensive electronic products were removed from the digital shelf.? Barbie toys, which make up 75% of the digital shelf, have an average price of 756 TL. After the release of the movie&nbsp;Barbie toys reach 100% share! ??In the previous period, none of the products on the digital shelf received any sponsored investment, but in this period, we see that&nbsp;34.78% of the products are sponsored.&nbsp;? When we examine the product variety trend in the Barbie digital shelf between July 21-28, we can see that up to 39 different products are added to the shelf in a single day.&nbsp;<h3>What are the top 3 products on Page 1 of Amazon?</h3>Following the movie release, let’s look at the digital shelf on 21-28 July.? The top-ranking product on the digital shelf is the Barbie'nin Rüya Evi (115 cm). ?? It's loaded with over 75 accessories, has 3 floors, and is perfect for girls aged 3-7! ??✈️On the other hand, the second-ranking product is the Barbie Seyahatte Bebeği ve Aksesuarları, priced at an average of 324 TL.&nbsp;?Following this, the Barbie Malibu Bebeği (30 cm, Sarışın) has made its way onto the digital shelf at an average price of 148 TL. ✨?<img class="inline" src="https://media.licdn.com/dms/image/D4D12AQHjEb_DBCeM3w/article-inline_image-shrink_1000_1488/0/1690892290415?e=1698883200&amp;v=beta&amp;t=XgEIR74uARg6sWeNTXRuSTWEBJojvOOaaIqJCMyTBz8" alt="No alt text provided for this image"><hr><h3>Barbie's digital shelf domination - unraveled! Let's dive into the numbers&nbsp;?:</h3>- On Trendyol's "Oyuncak Bebek" shelf, Barbie's share increased from 12.5% to a staggering 29.1%!- And get this, on the "Kız Çocuk Oyuncak" digital shelf, Barbie's presence grew from a humble 0% to a noteworthy 4.1%.- Wait, there's more! Over at Hepsiburada, Barbie flexed her influence in the "Kız Çocuk Oyuncak" category, boosting her digital shelf share from 58.3% to an impressive 62.4% ?.- Even on Amazon's "Oyuncak Bebek" shelf, Barbie made her mark, increasing her share from 12.5% to a solid 16.67%.<img class="inline" src="https://media.licdn.com/dms/image/D4D12AQED8jBM4J7wYw/article-inline_image-shrink_1000_1488/0/1690892313865?e=1698883200&amp;v=beta&amp;t=EykjjSDSO4_lf4BK8kCFEjgBvC9ctBXptbvsuwWOj2Y" alt="No alt text provided for this image">How did Barbie perform on the product titles?For Hepsiburada, Amazon, Hepsiburada the word clouds of product titles revealed that the most popular words are:&nbsp;Barbie bebek , yaş, oyun, aksesuar, set.<ul><li>Hepsiburada&nbsp;- Bebek, Yaş, Oyun.&nbsp;</li><li>Trendyol&nbsp;- Barbie, Baskılı, Seti</li><li>Amazon&nbsp;- Yaş, Sarışın, 3-7 Yaş&nbsp; </li></ul><hr>That's it from&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/datadot">#Datadot</a>. See you in next&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dotinsights">#DotInsights</a>!...and also, remember: ??<img class="inline" src="https://media.licdn.com/dms/image/D4D12AQEoeiyMjffplw/article-inline_image-shrink_1500_2232/0/1690892078138?e=1698883200&amp;v=beta&amp;t=ICSihx-PfjG87Ged5c0H3msVhz08iZbBDHFp0yQl8tM" alt="No alt text provided for this image">

How did Barbie increase 7 point share on the digital shelf?

Datadot E-Comm | Monthly Digest #1 ?Unveiling the Ultimate Dowry Brands, TikTok's Rise in Social Commerce, LC Waikiki's AI Fashion AdvisorHey,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dotcommunity">#DotCommunity</a>! We've got you covered with the hottest e-commerce trends in our monthly digest. Brace yourself for thrilling updates right from the heart of the e-commerce world. Let’s dive in! ???&nbsp;The Power of Branding in the Dowry Basket (Çeyiz Sepeti)<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marketingturkiye.com.tr/haberler/ceyiz-sepetindeki-markalar/">A recent survey conducted by VeriNays</a>&nbsp;sheds light on the brands that dominate the dowry basket market in Turkey. Among the respondents, a staggering 43% associated the term "dowry (çeyiz)" with the brand&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/karaca/">Karaca</a>, making it the undeniable leader. Moreover, when it comes to the priority category in the trousseau, home appliances take the lead, with&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/arcelikglobal/">Arçelik Global</a>&nbsp;impressively capturing 63% of the market.&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/boschturkey/">Bosch Turkey</a>&nbsp;(47%) and&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/beko/">Beko Global</a>&nbsp;(45%) follow closely behind. In sleep products,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/yatasgrup/">Yatas Grup</a>&nbsp;secures its place at the top with 58% market dominance.?&nbsp;TikTok - The Rising Hub of Social Commerce<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marketingturkiye.com.tr/haberler/tiktok-sosyal-ticaret/">Deloitte's 2023 Technology, Media, and Telecommunications Predictions report</a>&nbsp;predicts that social commerce will exceed $1 trillion in 2023. At the forefront of this trend is&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/tiktok/">TikTok</a>, a platform that ignites consumer purchasing desire by inspiring them on their shopping journey and keeping them abreast of the latest trends. Compared to other social channels, TikTok provides consumers with&nbsp;x1.1 more enjoyment, elevating their mood and translating into an increased willingness to engage in online shopping.?&nbsp;LC Waikiki's AI-Powered Style Advisor Delights UsersElsiva,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/lc-waikiki/">LC Waikiki</a>'s AI-powered digital style advisor, has become a trusted companion for fashion enthusiasts.&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/posts/omyis_lcwaikikicomdan-haberler-dijital-stilistimiz-activity-7072807079043809280-r0Wi/?utm_source=share&amp;utm_medium=member_desktop">700,000+ individuals</a>&nbsp;have sought its advice, thanks to its robust image processing technology. Users searching for products through photos enjoy a remarkable 33% conversion rate. Notably, LC Waikiki understands the importance of meeting customers' needs, as they exempt 150,000 members in the 18-24 age group from shipping fees. This program not only enhances the shopping experience but also doesn't have a membership fee.?&nbsp;Walmart+ Week vs. Amazon's Prime Day - Online Sales Battle<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/walmart/">Walmart</a>&nbsp;has stepped up its game by introducing its inaugural&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.digitalcommerce360.com/2023/06/21/walmart-vs-amazon-prime-day-sale/">Walmart+ Week</a>, scheduled to start on July 10, coinciding with Amazon's Prime Days on July 11 and 12. As leading players in the US e-commerce industry, both retailers are set to offer extensive discounts across various product categories. From renowned brands like Lancôme and Sony on Amazon to thousands of popular products in electronics, home goods, toys, and fashion at Walmart, shoppers are in for a treat.?&nbsp;Harnessing AI for Precision Fit in Menswear<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/perfitly/">Perfitly</a>&nbsp;a menswear company,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.digitalcommerce360.com/2023/06/14/menswear-company-uses-perfitly-ai-fitting-technology/">leverages AI fitting technology</a>&nbsp;to revolutionize the shopping experience. By creating accurate 3D avatars using user-provided full-body images, Perfitly achieves an astounding 98% accuracy. Customers can virtually try on different clothing items and sizes, enjoying features like rotation and zooming. The objective behind this technology is to minimize returns and increase conversions by replicating the in-store shopping experience.As an e-commerce professional, it's crucial to stay on top of the latest trends and industry developments for success. We hope this article has given you valuable insights and information to keep exploring and embracing the ever-evolving world of e-commerce.Stay tuned with&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dotinsights">#DotInsights</a>&nbsp;and never miss a beat! ?

Datadot E-Comm | Monthly Digest #1 🚀

The Future of Cosmetics: E-Comm Trends to Watch&nbsp;Hello,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dotcommunity">#DotCommunity</a>!We're excited to share with you the latest e-commerce trends in cosmetics and insights from a recent “<a target="_blank" rel="noopener" href="https://www.linkedin.com/feed/update/urn:li:activity:7072946065473159168">Kozmetikte Gelecek Zirvesi</a>” summit. Let's explore the top trends shaping the future of cosmetics.1. Medicalization at HomeSpacetime and other innovative brands are revolutionizing healthcare with cutting-edge technology that brings clinical services out of the clinic and into our homes! UCARE, for instance, is a portable urine analyzer that allows for easy and accurate urine testing. And let's not forget about clinical LED masks that have taken the beauty world by storm. Even product packaging is shifting towards a more medical aesthetic, as exemplified by&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/drjartusa/">Dr.Jart+&nbsp;</a>.Exciting times in healthcare! ???2. Clean &amp; Vegan PackagingSustainable, reusable, and biodegradable packaging is gaining momentum. Brands are placing more emphasis on product content and pledges on packaging, like "organic, 100% eco-friendly, natural, vegan, cruelty-free". The number of pure vegans is currently at 1%, but it is expected to rise to 10% by 2030 if this trend continues. As an example, adidas'&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.adidas.com/us/vegan">sustainable-vegan shoe</a>&nbsp;and apparel range offers cruelty-free and vegan options.3. PremiumizationLow-segment brands are upgrading to average segments with innovative packaging, transforming standard products to premium with the use of sleek, creative designs. For instance, Pantene’s recently launched PRO-V shampoo bottles are the perfect example of premiumization in packaging.4. PersonalizationAt the summit, personalization was the buzzword for beauty enthusiasts! With AI and bioprint technology, cosmetic brands customize products to individual skin, hair, and age. Check out&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.loreal.com/en/articles/science-and-technology/l-oreal-modiface-brings-ai-powered-virtual-makeup-try-ons-to-amazon/">L'Oréal's Modiface</a>- AI-powered virtual makeup try-ons on Amazon!Specialized products for diverse customers are the trend, like clean beauty, multicultural, age-inclusive, and gender-neutral.&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/ipsos/">Ipsos</a>&nbsp;research shows personalization boosts purchase likelihood by 80%! Conversion rates are 2x higher with personalization than traditional sales. These beaming stats have us all hook, line, and sinker.&nbsp;5. NutricosmeticsDuring the summit, one of the speakers,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/orhan-irmak-0620b14?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAC5wgoBqqUJcdwRbQs_b2vf-n5UB-JhROQ">Orhan Irmak</a>, Partner &amp; Design Director at Orhan Irmak Tasarım, dropped a crazy fact - across the countries surveyed in GWI Zeitgeist, one-third of consumers globally now take more vitamin supplements! ?And it's not just the rest of the world. In the US alone, vitamin use has gone up from 36% to 43% since Q2 2022. So, it's no surprise that products and ingredients that support natural beauty, like supplements for your skin, nails, and hair, will continue to be top picks! ?From Self-Care to Plastic Surgery: Exploring Leading E-Comm Beauty Trends in AsiaTikTok is much more than viral dances and lip-syncing - it's also a platform for showcasing winning cosmetic content. Efforts that focus on demonstrations of&nbsp;efficacy -&nbsp;before and afters,&nbsp;education -&nbsp;product usage and combination demos, and&nbsp;skincare regimens&nbsp;- how to integrate products into daily routines are some of the most successful.Our CEO&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/balliktas?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAUKE6oBeqGWTHDCfsy34Rx_NMw93hmTySc">Sevin Balliktas</a>&nbsp;highlighted in her speech, one such brand that has successfully leveraged TikTok is&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/skintificid/">SKINTIFIC</a>&nbsp;- which rose to the top in Indonesia through innovative online strategies and TikTok shops. The brand was born online through rising TikTok trends, emerging in marketplaces, and then building its solid presence offline. The company's hero products were transformed into trending products through strategic partnerships with micro-influencers - a communication tactic that accounted for 72% of their influencer strategy.<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/yasemino?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAXAj34BffQLHqxXCYQsD9vKmZQdbIIr87Y">Yasemin Özen Gürelli</a>&nbsp;CCO at Ipsos brings enlightening insights: a primary trend taking South Korean e-commerce beauty by storm is Inssa - characterizing self-care via isolation and reflection to drive personal growth. Inssa delivers an experience that transcends physical improvement, promoting inner satisfaction.<ul><li>Beauty standards have soared in recent times, with&nbsp;70% of people considering skincare a necessity.&nbsp;The impact of influencers on the industry is not to be underestimated.&nbsp;</li><li>Meanwhile, intense cosmetic surgeries have become commonplace - South Korea, for instance, ranks 3rd globally with 311,571 facial plastic surgeries.&nbsp;</li><li>At the same time, people are investing in personal care devices, with 36% owning electronic foot massagers and 32% owning IPL (Intense Pulsed Light) skin treatment devices for use at home.</li></ul>The Rise of Skin Care in TurkeyTurkey's love for skin creams is on the rise, with e-commerce channels for cosmetics experiencing a boom. Nearly half of all online shoppers have bagged themselves a cosmetic item this year, amounting to a 69% increase in sales compared to last year. According to&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/ipsos/">Ipsos</a>, individuals are making an average of 3.4 purchases annually. Additionally, daily usage of skin cream has spiked by a staggering 58% in 2022, when compared to the previous year!Fresh&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dotinsights">#DotInsights</a>*:The skin care category<ul><li>The percentage of prices below 80₺ has drastically decreased from 62.5% to just 20.8% compared to the previous year. On the first page, there has been a reduction in the number of dominant brands from 17 to 14.&nbsp;</li><li>This declining brand diversity suggests that the leading brands on the digital shelf have strengthened their market presence. While Mjcare held the top position last year, Rise and Shine have taken the lead this year, closely followed by Mjcare.</li><li>The most sought-after keywords in this category include "sabun" (soap), "peeling" (exfoliation), "yağ" (oil), "gözenek" (pore), and "güneş" (sun).</li></ul>The skin serum category&nbsp;<ul><li>Last year, we saw ownership of 16 different brands on the digital shelf, while this year we observed 15 different brands. The previous year's leader,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/the-purest-solutions/">The Purest Solutions</a>, loses its leadership position, with Doa Kozmetik taking the top spot this year.&nbsp;</li><li>It's a category where we've seen the impact of price increases. The product range under 120₺, which accounted for 71%, has decreased to 25% this year.</li><li>The most searched keywords for the skincare category are "eşitleyici (corrector), aydınlatıcı (illuminating), leke karşıtı (anti-spot), asit (acid)". Again, we see the reflection of TikTok trends in product names.</li></ul>The makeup category<ul><li>The number of brands on the shelves has decreased from 21 last year to 14 this year. This trend of decreasing brand diversity but increasing SKU count persists in this category.</li><li>Notably, price increases have not affected shoppers' spending range.&nbsp;The proportion of products priced below 80 TL has dropped from 50% to 43% this year.&nbsp;</li><li>Mascaras remain the most dominant sub-category, with "aydınlatıcı (illuminating), teleskopik (telescopic) and likit "liquid" emerging as popular keywords on digital shelves. The rise of liquid blush as a trend on TikTok has contributed to its increased representation. The keyword "liquid" plays a crucial role in converting TikTok trends into conversion.</li></ul>After analyzing 244K+ user reviews, we found that discussions mainly focus on top-selling products like shampoo, skin serum, facial cleanser, etc. The overall sentiment of these reviews is positive at 78%.&nbsp;Common topics mentioned include 1- Product, 2- Recommendations, 3- Size, and 4- Price. Recommendations are crucial in the cosmetic products industry. Also, size-related reviews often highlight discrepancies between the displayed and delivered products. Notably, comments about label size showed a predominantly positive sentiment with a 73% rate.Stay abreast of the latest e-commerce trends with&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dotinsights">#DotInsights</a>, and incorporate them into your business strategy.&nbsp;Do the current trends resonate with your business?*Source: Datadot May 23 vs 22, Trendyol

The Future of Cosmetics: E-Comm Trends to Watch 🧴

<h2>Hepsiburada and Amazon Q1 Results: Discover Key Highlights</h2>Looking for some exciting numbers?We love reading quarterly transcripts and we're excited to continue sharing them with you. Today, we're kicking off with an exploration of two game-changers in the world of e-commerce:&nbsp;Hepsiburada and Amazon!Hepsiburada saw impressive growth in Q1 2023, with a 78% increase in total sales, 24.1 million orders, and a boost in their customer base to 11.9 million. Meanwhile, Amazon had a net sales increase of 9%, reached nearly 26 million customers with Same-Day Delivery, and welcomed new brands to their platform. Let’s take a look at the Q1 results of two major marketplaces.<h3>Hepsiburada Q1 Highlights?</h3>?Hepsiburada saw a 78% increase in total sales,&nbsp;hitting a whopping 14.8 billion TL. Plus, they had 24.1 million orders from satisfied customers. Clearly, they're doing something right.?They also boosted their customer base to 11.9 million and increased order frequency per customer from 4.9 to 7.5 - an incredible 52% increase.?Hepsiburada's "My Business Partner in Hepsiburada" program is a big hit with vendors and SMEs, with the number of active sellers increasing by 21% and products on the platform up by 63%.?Their innovative Hepsipay payment method is taking the e-commerce world by storm, and by the end of Q1 2023, it reached a whopping 11.8 million users.&nbsp;87% of total sales were made through Hepsipay's easy and secure payment solution, Hepsipay Wallet.?It's no wonder that Hepsiburada Premium, their membership-based loyalty program, hit 1 million members as of April 30.<h3>Amazon Q1 Highlights?</h3>Amazon's obsession with fast delivery, the lowest price, and product variety lies at the heart of its business - matched only by its unparalleled passion for invention. They craft products and services that satisfy even the fussiest of customers and innovate on new ones that exceed their wildest expectations. It's simply a must-check-out!?In Q1, they had a net sales increase of 9%, with net sales reaching $127.4 billion.&nbsp;?Nearly 26 million customers ordered items with&nbsp;Same-Day Delivery, an impressive increase of 50% compared to last year.?AWS (Amazon Web Services) segment sales saw a 16% YoY surge, raking in $21.4 billion. Notably, Amazon has also introduced new tools that bring the ease, practicality, and cost-effectiveness of generative AI to organizations of all shapes and sizes.?Amazon welcomed new beauty, home, and fashion brands&nbsp;such as Lancôme, Shiseido, Rent the Runway, and The Drop collections from Harlem Fashion Row and Coco &amp; Breezy.?The company released its third annual Brand Protection Report, highlighting its efforts to ensure customers, brands, and selling partners are protected against counterfeit products.?Amazon launched "Reviews from Amazon," helping Buy with Prime merchants drive higher shopper conversion by displaying customer ratings and reviews from Amazon.com within their online stores.The recent developments across the e-commerce world are truly remarkable! What's your take on them? Are there any other topics you'd like us to cover?&nbsp;Let us know in the comments below, we'd love to hear your thoughts!Sources:?<a target="_blank" rel="noopener noreferrer nofollow" href="https://investors.hepsiburada.com/en/financials/quarterly-results">Hepsiburada</a>?<a target="_blank" rel="noopener noreferrer nofollow" href="https://ir.aboutamazon.com/news-release/news-release-details/2023/Amazon.com-Announces-First-Quarter-Results/default.aspx">Amazon</a>

Hepsiburada and Amazon Q1 Results: Discover Key Highlights

Get Ready to Explore Usersdot's Brand New Website!We’ve got some super exciting news to announce:&nbsp;the launch of our brand new website!We’ve revamped it to give users a seamless experience and make it easier for partners to discover all of the Datadot offerings in one place. Are you ready to embark on this journey and discover more? ?<h3>Why did we revamp&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.usersdot.com/">usersdot.com</a>?</h3>Our new website is a reflection of our commitment to continuously improve and provide the best possible experience for our users. We wanted to create a platform that is simple, user-friendly, informative, and visually appealing.&nbsp;To achieve this, we listened to partner feedback, studied trends, and worked closely with our technology, insight, and marketing team to ensure that the website meets the needs of our partners.&nbsp;<h3>WHAT’S NEW?</h3>Now,&nbsp;all of Datadot’s products, services and solutions have been brought together making it easier for partners to discover our offers on one site, providing them with greater convenience and speed in finding the information they need.?<img class="inline" src="https://media.licdn.com/dms/image/D4D12AQGRdCYgwM4TVA/article-inline_image-shrink_1000_1488/0/1685446494420?e=1698883200&amp;v=beta&amp;t=qrgVcMcl2gG23fIbiQD3PDaugx7EiQ_KGcNRpdNnxt4" alt="No alt text provided for this image">Our newly added insights page is loaded with insightful blog posts and&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.usersdot.com/SuccessStories">success stories</a>&nbsp;from our partners.&nbsp;Here, you can learn how to get the most out of our products, get inspired by partner stories, and stay up-to-date with the latest trends and best practices. <img class="inline" src="https://media.licdn.com/dms/image/D4D12AQHDDEtlXZo_2A/article-inline_image-shrink_1000_1488/0/1685446612770?e=1698883200&amp;v=beta&amp;t=BvIZegbEK5qV-Px3OWc-EWeX-sds9LOt_VaAHO9dUjg" alt="No alt text provided for this image">We’ve also updated our&nbsp;<a target="_blank" rel="noopener" href="https://www.usersdot.com/request-demo">Request a Demo</a>&nbsp;page, making it quick and easy to schedule a demo.&nbsp;With just a few clicks, users can now request a demo of any Datadot product and get a chance to see the benefits first hand. <img class="inline" src="https://media.licdn.com/dms/image/D4D12AQEF9q8JDblAjw/article-inline_image-shrink_1500_2232/0/1685446889864?e=1698883200&amp;v=beta&amp;t=HpI01nu8OB4MiaFUUoMYZLz4b_P7y5UYpssssW2GKVQ" alt="No alt text provided for this image">We've updated our<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.usersdot.com/Company">The Company</a>&nbsp;and&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.usersdot.com/Career">We are Hiring</a>&nbsp;pages to give you a better understanding of who we are and what we stand for.&nbsp;If you love data, technology and e-commerce and are looking for your dream role, just check out our&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.usersdot.com/Career">page</a>.&nbsp;? ? <img class="inline" src="https://media.licdn.com/dms/image/D4D12AQGrWIOZvbNyCw/article-inline_image-shrink_1000_1488/0/1685447420236?e=1698883200&amp;v=beta&amp;t=zpej1EBKnE-M-SS0s4uRPpClzkWrPfBcKyhSzKRnR0g" alt="No alt text provided for this image">At Usersdot, we're passionate about helping businesses find the perfect data solutions to achieve their goals. With our newly launched Industries category, you can now easily access our&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.usersdot.com/Agencies">Agencies</a>,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.usersdot.com/Consultancy">Consultancy</a>,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.usersdot.com/Retailers">Retailers</a>,&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.usersdot.com/ConsumerGoods">Consumer Goods</a>, and&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.usersdot.com/Merchants">Merchants</a>&nbsp;pages toexplore our range of tailored solutions for your business’ specific needs. <img class="inline" src="https://media.licdn.com/dms/image/D4D12AQGR5QNgzODUhg/article-inline_image-shrink_1000_1488/0/1685448527798?e=1698883200&amp;v=beta&amp;t=fna-I41Y7RWajyQPfLzL1FbQadj3gU5xTzkL3drbvN0" alt="No alt text provided for this image">The new Usersdot website boasts a simple and intuitive design, making it easier for users to navigate and explore all of our&nbsp;#Datadot&nbsp;products, services and solutions. We couldn't be more thrilled about the launch of our new website and the exciting opportunities it brings to our partners across the globe. ?Stay tuned for more updates!

Get Ready to Explore Usersdot's Brand New Website!

The Power of Reviews: How to Turn Product Reviews into Actionable InsightsAre you feeling overwhelmed by a flood of customer reviews? You're not alone - a whopping 89% of buyers read reviews before making a purchasing decision, and 31% actively seek out companies with top ratings.But fear not, overwhelmed ones - Datadot Review is here to save the day! Say goodbye to juggling feedback from various marketplaces.We have super juicy insider tips on how to make the most of your product reviews and leverage them to boost your e-comm strategy. Are you ready to find out the power of reviews?<h3>Maximize the Potential of Product Reviews: 6 Simple Tips ?</h3>1- Turn Negatives into PositivesNegative reviews are an opportunity to learn and grow. Analyze negative reviews to identify recurring issues, complaints, or suggestions mentioned by customers. This feedback can help you to address product shortcomings, make necessary improvements, and demonstrate responsiveness to customer concerns.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dottip">#DotTip</a>:&nbsp;Datadot will dazzle you with data! See the sentiment trends for product comments, broken down by positive ?, negative ?, and neutral ?. Negative vibes in a season? <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/datadot">#Datadot</a>&nbsp;will capture it and monitor increasing comment activity. Check out the seasonal shifts in product sentiment - summer's ?, winter's ?. Timing is everything: it's key for media investments. Trust us, we got this.</li></ul>2- Benchmark Against CompetitorsReview analysis is a powerful tool that can measure your product performance against competitors. You can gain insight into how you compare in the market in terms of customer satisfaction, product quality, and functionality. Identify competitive advantages or weaknesses, and make informed decisions about your product strategies.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dottip">#DotTip</a>:&nbsp;Datadot Review monitors and tracks customer feedback from every platform, empowers product comparison, flags areas for improvement, and highlights the great stuff! ?</li></ul>3- Enhance Operational SuccessE-commerce reviews provide valuable feedback on your operational success, such as shipping and packaging. Use that information to identify areas where you can improve operations and provide a better customer experience.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dottip">#DotTip</a>:&nbsp;Is shipping causing some headaches? We have the solution: Datadot’s tag-based system can sort reviews based on price, recommendation, packaging, delivery, and more. Analyze customer sentiment to quickly identify areas of concern and improve the overall experience.</li></ul>4- Develop New Product Ideas (or even Bundles!)Sometimes, the feedback you receive on existing products can be used to make small tweaks in order to better suit your customers' needs. For example, let's say you sell a line of skincare products. You may receive several reviews about the consistency of your face cream, and some feedback that the current formula is too heavy for oily skin. You could use this feedback to create a lighter formula or to offer a different product geared specifically toward customers with oily skin.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dottip">#DotTip</a>: Did you know that&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/datadot">#Datadot</a>'s&nbsp;Word Cloud featurecan help you find out the most frequently used words in your products, so you can identify important areas of focus? Expand product offerings and create unique bundles! ?️</li></ul>5- Improve Product ContentExamining customer reviews offers valuable insights into product usage and opinions. Utilize these insights to improve product content, featuring essential keywords and rich visuals showcasing how to use the product. These enhancements can help customers better comprehend the product, and thus, improve their overall experience.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dottip">#DotTip</a>:&nbsp;Get to know what your customers talk about your product with Datadot Review! For instance, if your pack shots aren't aligning with your product, Datadot will capture the negative sentiment and give you an instant alert to take action. Adding some fresh visuals might be your winning trick! ?</li></ul>6- Identify Shopper Motivations and InterestsHave you ever wondered what drives your customers to make a purchase? Analyzing their feedback is a great way to find out! Look at your reviews to discover if it was an influencer, a friend, or even a doctor who recommended your product. Tailor your marketing strategies to reach your desired audience in a more targeted way. Cool, right?<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/dottip">#DotTip</a>:&nbsp;Thinking about a fancy influencer campaign? Check out <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/hashtag/datadot">#Datadot</a>&nbsp;Review to see which influencers can really move your product! No more guessing games, just hard data to give you actionable insights for informed and profitable decisions.</li></ul>Looking for the ultimate solution?&nbsp;?&nbsp;Datadot Review may just be it! Datadot Review simplifies the review collection and analysis process. Our AI-powered platform does the heavy lifting for you, discovering conversation topics and building unique taxonomies. With Datadot Review, you can effortlessly collect and analyze reviews from multiple sources. Identify trends to improve your products and services, while you focus on campaign strategies with your extra free time!<blockquote>Want to see it in action? <a target="_blank" rel="noopener" href="https://www.usersdot.com/request-demo">Request a demo now here</a>and take the first step toward dominating e-commerce! ??&nbsp;</blockquote>