Datadot Review: How The Purest Solutions increased positive sentiment in reviews by 8.75%

We have an exciting story to share with you! We'll explore a groundbreaking analysis by #Datadot Review, focusing on Trendyol's Vitamin C Serum category and influencer impact for The Purest Solutions' hero product. Discover how an influencer boosted positive sentiment in reviews by 8.75%!

What #DotInsights does Vitamin C Serum Review Analysis offer us?

Through our groundbreaking analysis with Datadot Review, we meticulously examined over 17,000 reviews for Vitamin C Serum products on Trendyol. The results speak volumes - an impressive overall rating score of 4.4, showcasing shoppers' immense love and adoration for this remarkable serum.

• Dive deeper into the sentiment analysis, and you'll find a remarkable 73% positive sentiment among the reviews. Clearly, Trendyol shoppers are smitten with Vitamin C serum! 
  
  

• Vitamin C serum shoppers “recommend” the product with 88% positive reviews!

But what does the emotional analysis reveal? Let's explore the sentiment analysis of Vitamin C Serum reviews in greater detail. 

• The key positive highlights are truly uplifting - recommendations garnered a staggering 88% positive reviews, closely followed by gifts (86%), discounts (83%), speed (81%), product quality (75%), price (60%), shipping (76%), and scent (74%).
  
  

• On the flip side, the key negative highlights revolve around returns (54%), sizing issues (37%), and seller concerns (35%).

• Attention all Vitamin C Serum sellers! Positive sentiments revolve around recommendations, discounts, and speedy delivery, while negative sentiments are tied to return problems, size discrepancies, and issues with sellers. 

• Among the products that received a glowing 5-star rating, the most talked-about topics were "brightness" and "scent".

• On the other hand, when examining products with a disappointing 1-star rating, the most discussed topic was "acne".
  
  

Why do consumers buy Vitamin C in the first place? 🛒

Our evaluation delves even deeper as we analyze the top-selling products on the digital shelf, specifically focusing on the Vitamin C offerings from industry giants like Garnier, L'Oreal Paris, La Roche-Posay, Sinoz, and The Purest Solutions. We meticulously examined 17,540 reviews, uncovering the top three reasons (or benefits) consumers choose these products: 1-brightening, 2-lightening, and 3-tone equalizing.

Taking a closer look at the comments themselves, #Datadot Review discovered:

• The "brightening"effect was discussed in 11% of the total reviewswhile "lightening" effect made an appearance in 6% of the reviews. 

• Furthermore, it's intriguing to observe that "scent" significantly influences shoppers' purchasing decisions. L'Oreal Paris emerges as the brand most strongly associated with scent, accounting for a remarkable 15% of mentions. 

• On average, scent constitutes 7% of all the reviews, demonstrating its undeniable influence on the overall shopping experience.

Thanks to #Datadot Review, we now have valuable insights into the power and appeal of Vitamin C serum on Trendyol. This knowledge enables brands to create effective strategies that capitalize on positive sentiments like recommendations, discounts, and fast delivery. Addressing concerns about returns, sizing, and sellers will undoubtedly enhance customer satisfaction and loyalty.

Meriç Keskin Effect: How did influencer reviews boost The Purest Solutions' positive sentiment by 8.75%? 

Let's analyze the impact of influencers on consumers' purchasing decisions in the serum category.

According to our analysis with Datadot Review, Meriç Keskin has been identified as the most influential influencer in shaping purchase decisions. The #Datadot Review analysis covered the period from November 1, 2021, to August 1, 2023, encompassing all reviews for The Purest Solutions - Vitamin C Serum on Hepsiburada (NASDAQ: HEPS).

💬 Our initial comment regarding Meriç Keskin was made on September 20, 2022. Since then, a steady flow of comments followed, with the most comments received on July 11, 2023 - a total of 17 comments related to Meriç on that day.

• 🤳 Meriç Keskin emerges as the top influencer, whose comments hold the most impact.
  
  After analyzing a total of 2619 comments, it is observed that 8.7% of all comments are attributed to Meriç Keskin.
  
  

• 🤩 Meriç has boosted the brand's positive sentiment by 8.75%!
  
  Not only have these comments contributed to the positive sentiment around the brand, but they have also fostered a sense of endearment. While the average rating for all comments stands at 4.43, Meriç Keskin's comments have an average rating of 4.84. This means Meriç has increased the brand's favorability by 0.41 points. Bravo! ⭐⭐⭐⭐⭐
  
  This positive impact can also be observed in the sentiment analysis. While the overall positive sentiment rate for the product is 73.96%, Meriç's comments have a sentiment rate of 82.71%. What more could we, or The Purest Solutions ask for in terms of brand admiration? 🧡

• ✍ Meriç Keskin's followers are dropping reviews like raindrops in a witty storm! 
  
  Let's not overlook the fact that users who follow Meriç are inclined towards conversations. On average, users expressed their thoughts in comments about TPS Vitamin C Serum using an average of 12 words, while our fans expressed themselves using 16 words. We always appreciate receiving more feedback.

• 💯 Meriç is definitely making the "positive" list!
  
  Meriç Keskin has exerted a significant influence on this product. Analyzing the most frequently discussed topics related to our product, she stands out as the 7th most talked-about topic among Product, Skin, Recommendation, Usage, Shipping, and Glow. Her impact is so substantial that Meriç Keskin leads the top positive topics list for the product.

• 🧐I like it, I don't like it...
  
  When we delve into the comments mentioned by Meriç, the most favorable topics are Gift, Spot, and Discount, while Return, Smell, and Price receive slightly less positive feedback. However, this negative sentiment is minimal, accounting for only 10.9% of the comments.
  
  

• 🗣 Say no more! 
  
  Taking a closer look at the Word Clouds, users have frequently used words like good, beautiful, thank you, and great in Meriç's comments.

Thanks to the valuable insights from #Datadot Review, we now grasp the customer sentiment of Vitamin C serum on Trendyol and Hepsiburada marketplaces. Positive sentiments, like recommendations, discounts, and fast delivery, shape customer satisfaction and loyalty. Influencers like Meriç Keskin hold significant power in driving purchasing decisions.

One final reminder:Don't forget to include Vitamin C Serum in your skincare routine - it's like giving your face a daily dose of sunshine and joy! ✨

That's all. Catch you on the next #DotInsights!