Datadot E-Comm | Monthly Digest #1 🚀

Datadot E-Comm | Monthly Digest #1 ?

Unveiling the Ultimate Dowry Brands, TikTok's Rise in Social Commerce, LC Waikiki's AI Fashion Advisor

Hey, #DotCommunity! We've got you covered with the hottest e-commerce trends in our monthly digest. Brace yourself for thrilling updates right from the heart of the e-commerce world. Let’s dive in! ??

? The Power of Branding in the Dowry Basket (Çeyiz Sepeti)

A recent survey conducted by VeriNays sheds light on the brands that dominate the dowry basket market in Turkey. Among the respondents, a staggering 43% associated the term "dowry (çeyiz)" with the brand Karaca, making it the undeniable leader. Moreover, when it comes to the priority category in the trousseau, home appliances take the lead, with Arçelik Global impressively capturing 63% of the market. Bosch Turkey (47%) and Beko Global (45%) follow closely behind. In sleep products, Yatas Grup secures its place at the top with 58% market dominance.

? TikTok - The Rising Hub of Social Commerce

Deloitte's 2023 Technology, Media, and Telecommunications Predictions report predicts that social commerce will exceed $1 trillion in 2023. At the forefront of this trend is TikTok, a platform that ignites consumer purchasing desire by inspiring them on their shopping journey and keeping them abreast of the latest trends. Compared to other social channels, TikTok provides consumers with x1.1 more enjoyment, elevating their mood and translating into an increased willingness to engage in online shopping.

? LC Waikiki's AI-Powered Style Advisor Delights Users

Elsiva, LC Waikiki's AI-powered digital style advisor, has become a trusted companion for fashion enthusiasts. 700,000+ individuals have sought its advice, thanks to its robust image processing technology. Users searching for products through photos enjoy a remarkable 33% conversion rate. Notably, LC Waikiki understands the importance of meeting customers' needs, as they exempt 150,000 members in the 18-24 age group from shipping fees. This program not only enhances the shopping experience but also doesn't have a membership fee.

? Walmart+ Week vs. Amazon's Prime Day - Online Sales Battle

Walmart has stepped up its game by introducing its inaugural Walmart+ Week, scheduled to start on July 10, coinciding with Amazon's Prime Days on July 11 and 12. As leading players in the US e-commerce industry, both retailers are set to offer extensive discounts across various product categories. From renowned brands like Lancôme and Sony on Amazon to thousands of popular products in electronics, home goods, toys, and fashion at Walmart, shoppers are in for a treat.

? Harnessing AI for Precision Fit in Menswear

Perfitly a menswear company, leverages AI fitting technology to revolutionize the shopping experience. By creating accurate 3D avatars using user-provided full-body images, Perfitly achieves an astounding 98% accuracy. Customers can virtually try on different clothing items and sizes, enjoying features like rotation and zooming. The objective behind this technology is to minimize returns and increase conversions by replicating the in-store shopping experience.

As an e-commerce professional, it's crucial to stay on top of the latest trends and industry developments for success. We hope this article has given you valuable insights and information to keep exploring and embracing the ever-evolving world of e-commerce.

Stay tuned with #DotInsights and never miss a beat! ?